Title:
                                 
                                Advertising and promotion
                            
                         | 
                    
                    
                        
                            Author:
                             
                            Belch, George E.
                         | 
                    
                    
                        
                            Call No:
                             
                            659.1 BEA
                         | 
                    
                    
                        
                            Publisher:
                             
                            McGraw-Hill
                            , 
                            New York
                            , 
                            1998
                             
                             
                             
                             
                            Detail
                         | 
                    
                    
                        
                             
                         | 
                    
                
                    
                        
                             
                            Title:
                                 
                                Advertising and promotion
                            
                         | 
                    
                    
                        
                            Author:
                             
                            Belch, George E.
                         | 
                    
                    
                        
                            Call No:
                             
                            659.1 BEA
                         | 
                    
                    
                        
                            Publisher:
                             
                            McGraw-Hill
                            , 
                            New York
                            , 
                            2004
                             
                             
                             
                             
                            Detail
                         | 
                    
                    
                        
                             
                         | 
                    
                
                    
                        
                             
                            Title:
                                 
                                Advertising, promotion, and other aspects of integrated marketing communications
                            
                         | 
                    
                    
                        
                            Author:
                             
                            Shimp, Terence A.
                         | 
                    
                    
                        
                            Call No:
                             
                            658.82 SHA
                         | 
                    
                    
                        
                            Publisher:
                             
                            Cengage Learning India Private Limitd
                            , 
                            Not Available
                            , 
                            2018
                             
                             
                             
                             
                            Detail
                         | 
                    
                    
                        
                             
                         | 
                    
                
                    
                        
                             
                            Title:
                                 
                                Introduction to advertising and promotion
                            
                         | 
                    
                    
                        
                            Author:
                             
                            Belch, George E.
                         | 
                    
                    
                        
                            Call No:
                             
                            659.1 BEI
                         | 
                    
                    
                        
                            Publisher:
                             
                            IRWIN
                            , 
                            Chicago
                            , 
                            1995
                             
                             
                             
                             
                            Detail
                         | 
                    
                    
                        
                             
                         | 
                    
                
                    
                        
                             
                            Title:
                                 
                                Advertising and promotion :
                            
                         | 
                    
                    
                        
                            Author:
                             
                            Belch, George E.
                         | 
                    
                    
                        
                            Call No:
                             
                            659.1 BEA
                         | 
                    
                    
                        
                            Publisher:
                             
                            McGraw-Hill Education,
                            , 
                            New Delhi :
                            , 
                            2013
                             
                             
                             
                             
                            Detail
                         | 
                    
                    
                        
                             
                         | 
                    
                
                    
                        
                             
                            Title:
                                 
                                Rainmaking presentations
                            
                         | 
                    
                    
                        
                            Author:
                             
                            Sommerville, Joseph
                         | 
                    
                    
                        
                            Call No:
                             
                            658.8 SOR
                         | 
                    
                    
                        
                            Publisher:
                             
                            Palgrave Macmillan
                            , 
                            Hampshire
                            , 
                            2009
                             
                             
                             
                             
                            Detail
                         | 
                    
                    
                        
                             
                         | 
                    
                
                    
                        
                             
                            Title:
                                 
                                Integrated advertising, promotion, and marketing communications
                            
                         | 
                    
                    
                        
                            Author:
                             
                            Clow, Kenneth E.
                         | 
                    
                    
                        
                            Call No:
                             
                            659.1 CLI
                         | 
                    
                    
                        
                            Publisher:
                             
                            Dorling Kindersley  india Pvt. Ltd.,
                            , 
                            New Delhi:
                            , 
                            2007
                             
                             
                             
                             
                            Detail
                         | 
                    
                    
                        
                             
                         | 
                    
                
                    
                        
                             
                            Title:
                                 
                                Marketing communications
                            
                         | 
                    
                    
                        
                            Author:
                             
                            Smith, P. R.
                         | 
                    
                    
                        
                            Call No:
                             
                            658.802 SMM
                         | 
                    
                    
                        
                            Publisher:
                             
                            Kogan Page
                            , 
                            London
                            , 
                            1998
                             
                             
                             
                             
                            Detail
                         | 
                    
                    
                        
                             
                         | 
                    
                
                    
                        
                             
                            Title:
                                 
                                Advertising, promotion & supplemental aspects of integrated marketing communications /
                            
                         | 
                    
                    
                        
                            Author:
                             
                            Shimp, Terence A.
                         | 
                    
                    
                        
                            Call No:
                             
                            658.82 SHA
                         | 
                    
                    
                        
                            Publisher:
                             
                            Thomson South-Western,
                            , 
                            Not Available
                            , 
                            2003
                             
                             
                             
                             
                            Detail
                         | 
                    
                    
                        
                             
                         | 
                    
                
                    
                        
                             
                            Title:
                                 
                                Creative marketing communications
                            
                         | 
                    
                    
                        
                            Author:
                             
                            Yadin, Daniel
                         | 
                    
                    
                        
                            Call No:
                             
                            658.802 YAC
                         | 
                    
                    
                        
                            Publisher:
                             
                            Crest Publishing House
                            , 
                            New Delhi
                            , 
                            2004
                             
                             
                             
                             
                            Detail
                         | 
                    
                    
                        
                             
                         | 
                    
                
                    
                        
                             
                            Title:
                                 
                                Integrated advertising, promotion, and marketing communications.
                            
                         | 
                    
                    
                        
                            Author:
                             
                            Clow, Kenneth E.
                         | 
                    
                    
                        
                            Call No:
                             
                            659.1 CLI
                         | 
                    
                    
                        
                            Publisher:
                             
                            Pearson India Education Services Pvt. Ltd.
                            , 
                            Not Available
                            , 
                            2019
                             
                             
                             
                             
                            Detail
                         | 
                    
                    
                        
                             
                         |