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Title
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Advertising and promotion
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Sub Title
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an integrated marketing communications perspective
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Author |
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CoAuthor |
Belch, Michael A.; jt.auth.; |
CallNo |
659.1 BEA |
Subject |
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ISBN |
0072536764 |
Volume |
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Publisher Name |
McGraw-Hill |
Publishing Year |
2004 |
Edition |
6th
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Pages |
xxvi,779p
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Price |
0.00 PKR
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Text Language |
English
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Available |
Yes, Accessions:[ 45210 ] |
Description |
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Keywords |
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