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Title: Advertising : principles & practice
Author: Wells, William D.
Call No: 659.1 WEA
Publisher: Pearson Prentice Hall , New Delhi , 2006 Detail

Title: E-commerce /
Author: Rayport, Jeffrey F.
Call No: 658.84 RAE
Publisher: McGraw-Hill/Irwin MarketspaceU, , Boston : , 2001 Detail

Title: The language of advertising
Author: Goddard, Angela
Call No: 401.41 GOL
Publisher: Routledge , Londo , 1998 Detail

Title: Advertising
Author: Jefkins, Frank
Call No: 659.1 JEA
Publisher: Pearson Education, , Delhi: , 2006 Detail

Title: Advertising
Author: Jefkins, Frank
Call No: 659.1 JEA
Publisher: Pearson Education, , Delhi: , 2006 Detail

Title: Advertising and promotion
Author: Belch, George E.
Call No: 659.1 BEA
Publisher: McGraw-Hill , New York , 1998 Detail

Title: Advertising Cultures
Author: Nixon, Sean
Call No: 659.1 NIA
Publisher: Sage Publications , New Delhi , 2003 Detail

Title: Introduction to advertising and promotion
Author: Belch, George E.
Call No: 659.1 BEI
Publisher: IRWIN , Chicago , 1995 Detail

Title: Advertising and promotion
Author: Belch, George E.
Call No: 659.1 BEA
Publisher: McGraw-Hill , New York , 2004 Detail

Title: Advertising, promotion, and other aspects of integrated marketing communications
Author: Shimp, Terence A.
Call No: 658.82 SHA
Publisher: Cengage Learning India Private Limitd , Not Available , 2018 Detail

Title: S.U.R.E.-fire direct response marketing
Author: Kern, Russell M.
Call No: 658.84 KES
Publisher: McGraw-Hill , New York , 2001 Detail
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