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Title
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Introduction to advertising and promotion
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Sub Title
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an integrated marketing communications perspective
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Author |
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CoAuthor |
Belch, Michael A.; George, E. Belch; |
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CallNo |
659.1 BEI |
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Subject |
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ISBN |
0256136963 |
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Volume |
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Publisher Name |
IRWIN |
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Publishing Year |
1995 |
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Edition |
3rd
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Pages |
xxii,762p
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Price |
0.00 PKR
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Text Language |
English
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Available |
Yes, Accessions:[ 36252 ] |
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Description |
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Keywords |
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Click Here for MARC 21 View |
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