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Title
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Advertising and promotion :
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Sub Title
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an integrated marketing communications perspective
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Author |
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CoAuthor |
Belch, Michael A.; Purani, Keyoor |
CallNo |
659.1 BEA |
Subject |
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ISBN |
9781259026850 |
Volume |
, , , |
Publisher Name |
McGraw-Hill Education, |
Publishing Year |
2013 |
Edition |
9th ed.
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Pages |
xliii, 1016 p
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Price |
0.00 PKR
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Text Language |
English
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Available |
Yes, Accessions:[ 47850, 51027, 51028, 53026 ] |
Description |
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Keywords |
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