|
|
|
|
|
|
|
245: $a
|
Advertising and promotion :
|
|
245: $b
|
an integrated marketing communications perspective
|
|
100: $a |
|
|
082: $a |
659.1 BEA |
|
650: $a |
|
|
020: $a |
9781259026850 |
|
440: $v |
, , , |
|
250: $b |
McGraw-Hill Education, |
|
250: $c |
2013 |
|
250: $a |
9th ed.
|
|
300: $a |
xliii, 1016 p
|
|
020: $c |
0.00 PKR
|
|
041: $a |
English
|
|
Available |
Yes, Accessions:[ 47850, 51027, 51028, 53026 ] |
|
246: |
|
|
246: # |
|
|
Catalogue
|
Books
|
|
Periodicals
|
Newspapers
|
Publications
|
|
Research Papers
|
|
|
|
|