|
Title:
Advertising : principles & practice
|
|
Author:
Wells, William D.
|
|
Call No:
659.1 WEA
|
|
Publisher:
Pearson Prentice Hall
,
New Delhi
,
2006
Detail
|
|
Title:
E-commerce /
|
|
Author:
Rayport, Jeffrey F.
|
|
Call No:
658.84 RAE
|
|
Publisher:
McGraw-Hill/Irwin MarketspaceU,
,
Boston :
,
2001
Detail
|
|
|
Title:
The language of advertising
|
|
Author:
Goddard, Angela
|
|
Call No:
401.41 GOL
|
|
Publisher:
Routledge
,
Londo
,
1998
Detail
|
|
|
Title:
Advertising
|
|
Author:
Jefkins, Frank
|
|
Call No:
659.1 JEA
|
|
Publisher:
Pearson Education,
,
Delhi:
,
2006
Detail
|
|
|
Title:
Advertising and promotion
|
|
Author:
Belch, George E.
|
|
Call No:
659.1 BEA
|
|
Publisher:
McGraw-Hill
,
New York
,
1998
Detail
|
|
|
Title:
Advertising
|
|
Author:
Jefkins, Frank
|
|
Call No:
659.1 JEA
|
|
Publisher:
Pearson Education,
,
Delhi:
,
2006
Detail
|
|
|
Title:
Introduction to advertising and promotion
|
|
Author:
Belch, George E.
|
|
Call No:
659.1 BEI
|
|
Publisher:
IRWIN
,
Chicago
,
1995
Detail
|
|
|
Title:
Advertising and promotion
|
|
Author:
Belch, George E.
|
|
Call No:
659.1 BEA
|
|
Publisher:
McGraw-Hill
,
New York
,
2004
Detail
|
|
|
Title:
Advertising, promotion, and other aspects of integrated marketing communications
|
|
Author:
Shimp, Terence A.
|
|
Call No:
658.82 SHA
|
|
Publisher:
Cengage Learning India Private Limitd
,
Not Available
,
2018
Detail
|
|
|
Title:
Advertising Cultures
|
|
Author:
Nixon, Sean
|
|
Call No:
659.1 NIA
|
|
Publisher:
Sage Publications
,
New Delhi
,
2003
Detail
|
|
|
Title:
S.U.R.E.-fire direct response marketing
|
|
Author:
Kern, Russell M.
|
|
Call No:
658.84 KES
|
|
Publisher:
McGraw-Hill
,
New York
,
2001
Detail
|
|
|
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