Title:
Advertising : principles & practice
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Author:
Wells, William D.
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Call No:
659.1 WEA
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Publisher:
Pearson Prentice Hall
,
New Delhi
,
2006
Detail
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Title:
E-commerce /
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Author:
Rayport, Jeffrey F.
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Call No:
658.84 RAE
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Publisher:
McGraw-Hill/Irwin MarketspaceU,
,
Boston :
,
2001
Detail
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Title:
Advertising
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|
Author:
Jefkins, Frank
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|
Call No:
659.1 JEA
|
|
Publisher:
Pearson Education,
,
Delhi:
,
2006
Detail
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|
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Title:
Advertising
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|
Author:
Jefkins, Frank
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|
Call No:
659.1 JEA
|
|
Publisher:
Pearson Education,
,
Delhi:
,
2006
Detail
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|
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Title:
S.U.R.E.-fire direct response marketing
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Author:
Kern, Russell M.
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|
Call No:
658.84 KES
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|
Publisher:
McGraw-Hill
,
New York
,
2001
Detail
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|
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Title:
The ultimate secrets of advertising /
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|
Author:
Jones, John Philip.
|
|
Call No:
659.1 JOU
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|
Publisher:
Sage Publications,
,
London:
,
2002
Detail
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Title:
Contemporary advertising /
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|
Author:
Arens, William F.
|
|
Call No:
659.1 ARC
|
|
Publisher:
McGraw-Hill Irwin,
,
Boston :
,
2002
Detail
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|
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Title:
Brand journalism /
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|
Author:
Bull, Andy,
|
|
Call No:
658.827 BUB
|
|
Publisher:
Routledge,
,
London:
,
2013
Detail
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|
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Title:
Contemporary advertising and integrated marketing communications /
|
|
Author:
Arens, William F.
|
|
Call No:
659.1 ARC
|
|
Publisher:
McGraw-Hill/Irwin,
,
Boston:
,
2013
Detail
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|
|
Title:
Contemporary advertising and integrated marketing communications /
|
|
Author:
Arens, William F.
|
|
Call No:
659.1 ARC
|
|
Publisher:
McGraw-Hill Irwin,
,
Boston :
,
2011
Detail
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