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Title
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Contemporary advertising and integrated marketing communications /
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Sub Title
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Author |
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CoAuthor |
Weigold, Michael F.,; Arens, Christian.; Arens, William F.; |
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CallNo |
659.1 ARC |
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Subject |
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ISBN |
9780073530031 (alk. paper) |
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Volume |
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Publisher Name |
McGraw-Hill Irwin, |
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Publishing Year |
2011 |
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Edition |
13th ed.
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Pages |
xl, 774p.
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Price |
0.00 PKR
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Text Language |
English
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Available |
Yes, Accessions:[ 48694 ] |
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Description |
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Keywords |
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Click Here for MARC 21 View |
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