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Title
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Market research in practice :
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Sub Title
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how to get greater insight from your market
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Author |
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CoAuthor |
Hague, Nick,; Morgan, Carol-Ann,; |
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CallNo |
658.83 HAM |
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Subject |
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ISBN |
9780749468644 (pbk.) |
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Volume |
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Publisher Name |
Kogan Page, |
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Publishing Year |
2013 |
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Edition |
2nd ed.
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Pages |
xiii, 257 p :
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Price |
0.00 PKR
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Text Language |
English
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Available |
Yes, Accessions:[ 48508 ] |
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Description |
" Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Offering a clear, step-by-step guide to the whole process - from planning and executing a project through to analysis and presentation of the findings, the book explains how to use tools and methods effectively and obtain the most reliable results. With new chapters on using market research, international aspects and new research trends (including coverage of social m |
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Keywords |
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Click Here for MARC 21 View |
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Catalogue
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Books
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Periodicals
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Newspapers
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Publications
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Research Papers
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