|
|
|
|
|
|
|
245: $a
|
Market research in practice :
|
|
245: $b
|
how to get greater insight from your market
|
|
100: $a |
|
|
082: $a |
658.83 HAM |
|
650: $a |
|
|
020: $a |
9780749468644 (pbk.) |
|
440: $v |
|
|
250: $b |
Kogan Page, |
|
250: $c |
2013 |
|
250: $a |
2nd ed.
|
|
300: $a |
xiii, 257 p :
|
|
020: $c |
0.00 PKR
|
|
041: $a |
English
|
|
Available |
Yes, Accessions:[ 48508 ] |
|
246: |
" Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Offering a clear, step-by-step guide to the whole process - from planning and executing a project through to analysis and presentation of the findings, the book explains how to use tools and methods effectively and obtain the most reliable results. With new chapters on using market research, international aspects and new research trends (including coverage of social m |
|
246: # |
|
|
Catalogue
|
Books
|
|
Periodicals
|
Newspapers
|
Publications
|
|
Research Papers
|
|
|
|
|