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Title:
Advertising, promotion, and other aspects of integrated marketing communications
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Author:
Shimp, Terence A.
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Call No:
658.82 SHA
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Publisher:
Cengage Learning India Private Limitd
,
Not Available
,
2018
Detail
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Title:
S.U.R.E.-fire direct response marketing
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Author:
Kern, Russell M.
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Call No:
658.84 KES
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Publisher:
McGraw-Hill
,
New York
,
2001
Detail
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Title:
Contemporary direct & interactive marketing
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Author:
Spiller, Lisa
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Call No:
658.872 SPC
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Publisher:
Dorling Kindersley (India) Pvt. Ltd.
,
New Delhi
,
2011
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Books
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Research Papers
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