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Title: Marketing management
Author: Czinkota, Michael R.
Call No: 658.8 CZM
Publisher: Cengage Learning India Private Ltd, , New Delhi: , 1998 Detail

Title: Global marketing management /
Author: Kotabe, Masaaki
Call No: 658.848 KOG
Publisher: John Wiley & Sons, , New York: , 2001 Detail