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Title Research methods for business :
Sub Title a skill-building approach
Author
CoAuthor Bougie, Roger.;
CallNo 650.072 SER
Subject
ISBN 9780470744796 (pbk.) | 0470744
Volume
Publisher Name Wiley,
Publishing Year 2010
Edition 5th ed.
Pages xx, 468 p. :
Price Not Available
Text Language English
Available Yes, Accessions:[ 46700 ]
Description "Research Methods for Business: A Skill Building Approach is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran's popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager."
Keywords
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