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144209

Title Services Marketing
Sub Title Integrating customer focus across the firm
Author
CoAuthor Bitner, Mary Jo; jt.auth.;
CallNo 658.8 ZES
Subject
ISBN
Volume
Publisher Name Tata McGraw-Hill Publishing
Publishing Year 2003
Edition 3rd
Pages xx,668p
Price Not Available
Text Language English
Available Yes, Accessions:[ 37467 ]
Description
Keywords
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